About Future Ahead Group & Its Privacy Policy

Future Ahead Digital is a global ad network platform specializing in real-time and programmatic advertising. We enable advertisers and marketers worldwide to effectively connect with their audiences, driving engagement, leads, and transactions as part of their digital marketing strategies. As a leading provider of advertising intelligence and digital media solutions, Future Ahead Digital offers an amplified yet simplified approach to digital marketing. Our programmatic media buying services span all devices and channels, ensuring that advertising reaches the right audience with the right message, at the right time, and in the right place.

Operating as an independent trading desk, we utilize advanced automated media buying and optimization techniques. Our robust private marketplace maximizes yield for our publishers, ensuring the highest value for ad campaigns. Future Ahead Digital is headquartered in Dubai. This Privacy Policy outlines how our ad optimization technology and services, including Real-Time Bidding (RTB), gather and process information on behalf of (i) advertisers, agencies, ad networks, and other media-buying clients (collectively, “Demand Partners” or “Clients”); and (ii) website owners, mobile application owners, ad networks, ad exchanges, sell-side platforms, and other suppliers of advertising inventory (collectively, “Supply Partners”). We also work with third-party ad serving and media buying platforms, including RTB-enabled technologies (collectively, “Technology Partners”).

Additionally, this policy details our privacy practices related to our corporate website, futureahead.digital. If you have any questions after reviewing this Privacy Policy, please contact us at legal@futureahead.digital.

Understanding Internet Technologies and Privacy

Before reviewing this Privacy Policy, it’s helpful to understand some key concepts and terms that will clarify how Future Ahead Group and its clients use data to enhance your browsing experience and deliver more relevant advertisements.

  • Ad Tags: Ad tags are snippets of code that enable online advertisements to be displayed in designated ad spaces on websites and within applications.

  • Cookies: Cookies are small text files sent from a web server to a user’s computer when they visit a website. They can be read or modified by the domain that created them. Cookies help track user activity, such as the number of visits, time spent on pages, and navigation history. This data can enhance the user experience by remembering passwords, optimizing site performance, and tailoring advertisements. While cookies cannot access other data on your device or act as malware, you can configure your browser to manage cookie preferences. For more information, visit All About Cookies.

  • Personally Identifiable Information (PII): PII refers to information that can uniquely identify or contact an individual, such as name, address, social security number, or email address. This is the standard definition used across the industry. Data that does not identify an individual is referred to as “non-PII.”

  • Real-Time Bidding (RTB): RTB is a process for buying online or mobile ad space in real-time. Advertisers bid to display an ad to a specific user based on available data, usually measured by cost per thousand impressions (CPM). RTB allows for precise ad targeting through various data sources, including third-party providers.

  • Web Beacons & Pixels: Web beacons are tiny code snippets that track activity on web pages, in apps, or within emails. They may be paired with invisible images or be standalone pixels, which are small, transparent graphics. These tools are used for purposes such as traffic reporting, visitor tracking, ad auditing, and personalization. Although web beacons and pixels typically collect anonymous data, some may gather PII, especially in email contexts. Future Ahead Group does not use beacons that collect PII and does not engage in direct marketing.

Understanding these technologies can help you better grasp how your data is used and managed while you browse the internet.

Future Ahead’s Services & Data Collection

We Do Not Collect Personally Identifiable Information

Future Ahead Group does not collect Personally Identifiable Information (PII) through our services. We strictly prohibit our clients from sending us PII and take all necessary precautions to prevent receiving such information. In the rare event that we receive PII from a client or inadvertently transmit PII to a third party, we will promptly take steps to remove it from our servers and records, and ensure that the third parties also delete the PII from their systems.

Use of Cookies and Web Beacons

We use cookies and web beacons for specific purposes. These tools help us track the delivery of advertising impressions to properly credit and invoice our Demand Partners. Cookies are also used to manage the frequency of ad exposure, helping meet our Demand Partners’ campaign goals, such as frequency capping.

Opt-Out Options

As part of our ad network operations, Future Ahead collaborates with various third-party ad platforms, known as Technology Partners. Some of these partners use cookies for behavioral targeting. For more information about opting out of these technologies, please visit World Privacy Forum’s cookie opt-out page or use the opt-out options provided by our third-party platforms.

Please be aware of the following regarding opt-outs:

  • Opt-Out Does Not Block Ads: Opting out will stop you from receiving targeted ads, but you will still see non-targeted ads from Future Ahead’s ad network.

  • Opt-Out Does Not Block Data Collection: Future Ahead will continue to collect data on your browsing activity to support our services, but this data will not be used for targeted ads or personalized content.

  • Opt-Out Cookies: Opt-out preferences are saved using cookies on your device. If you delete these cookies, you will need to opt out again, as your previous opt-out status will be nullified.

  • Duration of Opt-Out: Your opt-out choice remains valid for five years, in accordance with NAI guidelines. After this period, you may start seeing targeted ads again unless you opt out again.

  • Browser Specificity: Opt-out settings are browser-specific. If you use multiple browsers, you must opt out on each one individually.

Opting Out Through The Network Advertising Initiative

You can opt out of receiving cookies from some third-party companies and other Network Advertising Initiative (NAI) compliant organizations by visiting NAI’s opt-out page. This page provides mechanisms to opt out of Non-PII data collection by various Demand Partners and internet companies, including third-party data providers. For details on how the NAI’s opt-out mechanism works, please refer to the FAQ section on their website.

Children Under 13 Years of Age

Future Ahead’s advertising products and services are not intended for individuals under the age of 13. We do not intentionally develop or market our services to children under 13, nor do we knowingly collect any personally identifiable information from them.

Changes to Future Ahead Digital’s Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and we encourage you to review it periodically to stay informed about how we collect and use your information. In the event of significant changes, we will notify our clients in advance. We adhere to all relevant regulations and legal requirements.

Contacting Us

If you have any questions about this Privacy Policy or Future Ahead Digital’s privacy practices, please reach out to us at legal@futureahead.digital. Our team is available to assist and provide clarity on any concerns you may have.